The four-pointed Spark sits at the heart of the Repose wordmark. The brand book calls it "the unifying force" — bringing together Care · Service · Empathy · Trust.
We're not inventing a theme. We're activating the one that's already there. For 250 dealers in Goa, the Spark becomes the metaphor, the currency, and the moment of revelation.
You are a Spark. The app introduces your light.
Brand reveal lights up your Spark. New identity unlocked.
Pop-up shop quest. Earn Sparks by learning the product.
Your Spark becomes part of the FY27 constellation map.
Repose Spark is the connective tissue across all 2 days — discreet, premium, never in the way. Dealers use their own phone; the app is the ticket, the guide, the game, and the memory.
Digital save-the-date · profile setup · pre-event "Spark quiz" · daily teaser unlocks. Builds anticipation in the 21 days before Goa.
AnticipationDigital lanyard with QR · personalised agenda · room number · multilingual signage scan-to-translate (Tamil, Kannada, Telugu, Malayalam, English).
ComfortThe walk-through retail experience becomes a guided product-discovery game. Scan each station, unlock the science, earn Sparks.
DiscoveryLive polls during the brand film · "raise your Spark" Q&A · real-time leaderboard · in-app group photo · push notifications for the next moment.
ConnectionYour FY27 number becomes a star on a live LED constellation map. As 250 dealers commit, the constellation lights up — projected on the main stage.
LegacyEvery dealer leaves with their Spark profile, their commitments, and their photo book. Repose leaves with structured forecast data and a content library worth 6 months of marketing.
A bilingual PWA (no app-store friction, no install anxiety for first-time fliers). Built around five tabs and one currency — the Spark.
Personalised greeting · today's agenda · current Spark count · live leaderboard slot.
QR scanner · interactive product cards · "Try It" demos · spinal-support visualiser.
Daily challenges, quizzes, scavenger trails inside the pop-up shop. Each completion = Sparks.
Live network map of all 250 dealers. Tap a star to see who, where, and what they sell.
Private cabin to write, edit, and submit your FY27 number. Becomes your star on the wall.
A premium box delivered to each dealer: linen-finish card, mini Spark pin, scratch-to-reveal app code, sample fabric swatch from the hero product. Tactile, not a PDF.
Dealer enters code, sets profile, picks language, picks their Spark name. Daily teaser content unlocks: brand teaser film fragments, dealer testimonials, product hints.
A 60-second sleep personality quiz inside the app. Result is a Spark profile — "The Guardian," "The Architect," "The Whisperer" — printed on their event badge.
Flight, hotel, room buddy — all surfaced in-app. WhatsApp + in-app push. Multilingual concierge bot for first-time fliers. Calm, not corporate.
Final push: a short voice note from the founder, played personally to each dealer through the app. Personalisation at scale.
Every dealer arrives in Goa already knowing the language, the agenda, their Spark identity, and 5 fellow dealers in their tribe. Day 1 starts at hour 10, not hour 1.
A walk-through retail experience rebranded in the new identity — five product zones. Each zone is a station in the game. Dealers play in groups of 5–8, rotating in 20-minute slots.
Each zone has a discreet Spark medallion. Scan with the app to unlock the zone.
Auto-played in-app: the science, the craft, the customer it solves for. Multilingual.
Physical try-it: a weighted ball on the spinal-support layer · a fabric-feel pillow rack · a moisture demo on the protector. Tactile.
3 fast questions in the app. "Which layer does this?" — drag-drop a customer to the right product. Wrong answers don't penalise; they coach.
The dealer's reward: the customer-conversation script appears in their app library. Permanent. Take it home, use it Monday.
A 60ft × 40ft retail-grade build at venue — fully rebranded in the new visual system. Designed so the dealer experiences exactly what their customer will experience the day Repose lands in their store. Five zones, one journey.
Soft archway · ambient sleep soundscape · greeter offers a Spark token. Setting the mood.
Rotating platform · live key-benefit demo · a physical cutaway mattress sits beside the hero with every layer exposed and back-lit — a 90-second synced video wall narrates the story.
The 5-station product game. The heart of the discovery experience.
Private cabins for regional sales talks · the Commitment Wall — a live LED constellation where every dealer's FY27 number becomes a star.
The game has only one rule — every interaction earns a Spark. Sparks are visible, tradeable for table-prizes, and most importantly, visible to your peers. Designed for South Indian dealers: respectful, never childish, never "corporate fun."
Check-in · attend session · arrive on time. The lowest-friction Sparks. No one is left behind.
Sleep Lab quizzes · product mini-games · multilingual flashcards. Learning is the dominant currency.
If your region hits the goal together, every member gets +50 Sparks. Builds peer momentum, gently.
The biggest Spark drop — your FY27 commitment. Visible publicly only if you choose. Always honoured.
A 30ft × 12ft LED wall in the main ballroom. As each dealer submits their FY27 commitment in-app, their Spark lights up — placed in the constellation by region. As the room watches, 250 individual stars become one map of the year ahead. The image is then printed, framed, and gifted to each dealer the next morning.
Theme sign-off · IA & flow · hero product brief · agency-client kickoff · scripting underway.
UI design · brand film treatment · pop-up shop fabrication drawings · content translation in 5 languages.
App engineering · CMS content load · stage design · LED wall procurement · AV partner locked.
20-dealer soft pilot · pre-event drumbeat begins · final QA on-site simulator · contingency drills.
3-day load-in · 1-day rehearsal · 2-day event · 1-day teardown & asset hand-off.